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School Health-Product Education- Gatorade Energy Drink
 
Gatorade Energy Drink

Introduction
Product Overview and Description
Product Use and Procedure
Features and Benefits
Technical Specifications
Articles/Sales Brochures and Manuals
Product Ordering Information
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Introduction

Train a little more. Go that extra mile. Give it your all and still have enough at the end. Whatever you play, keep your body replenished and refueled with Gatorade Thirst Quencher, Gatorade Energy Drink or Gatorade Nutrition Shake. They all put much-needed nutrients back in your body to help you achieve peak performance when you need it most.




Product Overview and Description
Some athletes want peak performance. You demand it. Gatorade Energy Drink gives you the quick and sustained energy your body needs. With four B vitamins and three antioxidants, this high-carbohydrate drink is up to the challenge. Plus, when taken after activity, it can help with muscle recovery. Designed for serious athletes to be used before and after exercise or for fuel during the day.

Did You Know…Carbohydrate consumption is essential to athletic performance, yet the body's capacity to store this all-important fuel is relatively small




Product Use and Procedure
Please review attached usage guidelines as provided by Gatorade.



Features and Benefits
As indicated above, there are many benefits that result from using Gatorade Energy Drink. First, the Gatorade Energy Drink helps athletes maintain an optimal daily carbohydrate intake, aids in glycogen recovery for post-training and also good for pre-event training. Second, it includes antioxidants that help protect the body against free radicals. Third, the B-Complex vitamins are included as part of the daily diet and in energy metabolism. Lastly, consuming Gatorade Energy Drink is a convenient, delicious way to fuel your body!





Technical Specifications
Gatorade Energy Drinks are available in Wild Berry, Grape and Orange flavors.






Articles/Sales Brochures and Manuals
Please review the following literature as provided to School Health from Gatorade and the Gatorade Sports Science Institute:

We've performed thousands of tests on athletes of all levels. The information we've learned and assembled has helped us develop better products for athletes. But more importantly, this information is helping athletes better understand the importance of proper hydration and sports nutrition, so they can take their game to the next level.

"ENERGY" DRINKS: HELP, HARM OR HYPE?
Leslie Bonci, M.P.H., R.D.
Director, Sports Medicine Nutrition
Department of Orthopedic Surgery and the Center for Sports Medicine
University of Pittsburgh Medical Center
Nutritionist, Pittsburgh Steelers
Pittsburgh, Pennsylvania

KEY POINTS
Many products marketed as energy drinks contain high concentrations of carbohydrate and some caffeine.

Some energy drinks contain herbs, amino acids, protein, and other substances, usually in such small amounts that they are unlikely to have any noticeable effect on performance.

The content of some of these products may result in inefficient absorption of fluid and nutrients from the intestine, with the possibility of gastrointestinal distress.

Many energy drinks are quite costly and, because of their composition, are not suitable for use by athletes. Athletes should be educated about these products and guided towards other foods and fluids that will not pose potential risks.

INTRODUCTION
Athletes who train hard and frequently often complain about "energy drain" and fatigue. Because they are regularly reminded to consume adequate fluids and fuel to minimize early fatigue and to maximize performance and recovery, the concept of an "energy" drink-fluid and energy together in one bottle-is very appealing. Having more energy can improve one's capacity for work, a very desirable characteristic for all and especially for active individuals. However, in addition to good hydration and sufficient food energy, an athlete needs adequate rest, frequent meals or snacks, and optimal consumption of carbohydrates to help feel energized. Moreover, there are likely to be additional elements that cause fluctuations in various neurotransmitters in the brain that can lead one to feel energized; these elements may have nothing to do with either food energy or hydration status.

Other than water, most of the products marketed as energy drinks contain carbohydrate and caffeine as their principal ingredients-the carbohydrate to provide nutrient energy and the caffeine to stimulate the central nervous system, but they may also contain a wide variety of other ingredients (Table 1). Athletes must be made aware that energy drinks are not appropriate substitutes for optimal fuel and fluid and may have no bearing at all on how energized they feel. In addition, athletes should be educated about these products. For example, some energy drinks do not contain the stated ingredients (Gurley et al., 2000), many are not cost-effective means of obtaining carbohydrate, and certain products may actually impair athletic performance.

Why are these "energy" products so appealing to athletes? For many athletes who need to juggle sports, careers, school, and personal lives, squeezing in time for optimal eating and drinking is not a part of the athlete's lifestyle equation. For these athletes, gulping, compensate for a perceived deficiency in vitamins, minerals, herbs, or some other nutrient, boost endurance, expedite recovery from exercise, burn fat, increase lean muscle mass, or improve brain function. Unfortunately, most of these energy drinks cannot deliver on such high expectations. This article will examine these products and the claims made for them and will provide guidelines for advising athletes about their use.

RESEARCH REVIEW
Ingredients Found in Energy Drinks

Carbohydrates
Most of the beverages sold as energy drinks contain a carbohydrate concentration of at least 18 g/8 oz and usually more than 25 g/oz (Table 1). Such high concentrations of carbohydrate-glucose, sucrose, maltodextrins, fructose, and/or galactose-will slow the rate at which fluid is absorbed from the intestine into the blood (Ryan et al., 1998) and will consequently impede rehydration during exercise. For that reason alone, energy drinks should not be ingested soon before or during physical activity when rapid replacement of sweat loss is important. In addition, when consumed too soon before or during exercise, these high concentrations of carbohydrate can cause gastrointestinal distress; beverages with a high concentration of fructose can have a laxative effect as well. Accordingly, energy beverages are not appropriate for consumption shortly before or during any exercise performance that may be compromised by a loss of body fluids in sweat or by digestive difficulties.

Likewise, energy drinks are not optimal beverages to consume during recovery from exercise in situations in which rapid rehydration is critical. A well-formulated sports drink would be preferable. Even when hydration during recovery is not a major issue, only a few energy drinks contain enough carbohydrate to provide the 50-75 g of carbohydrate recommended to be consumed within 15 to 30 minutes after exercise (American Dietetic Association, Dietitians of Canada, American College of Sports Medicine, 2000). For most other energy drinks, an athlete would need to consume many 8-oz servings of these expensive drinks to meet this guideline.

Beverages that are rich in carbohydrate can be useful as part of a carbohydrate-loading regimen, taking the place of bulky solid foods. When used for this purpose, energy drinks that contain enough CHO should be consumed during the first hour of recovery from exercise. For athletes who need to continue to ingest liquid CHO in anticipation of a subsequent practice or competition, a properly formulated energy drink can be consumed until about two hours before the next practice or competition. This amount of time would allow for adequate digestion and absorption of the carbohydrate before exercise begins.

In contrast to energy drinks, an effective sports drink is formulated to provide approximately 14 g (1 teaspoon) of carbohydrate in the form of sucrose, glucose, fructose (in small amounts) or maltodextrins in every 8 oz (240 ml) of beverage (Casa et al., 2000). In addition, electrolytes (sodium and potassium) help drive the desire to drink (Nose et al, 1988; Wemple et al., 1997) and may reduce or prevent cramping during or after exercise (Bergeron, 1996).

*The previous information was gathered from www.gatorade.com.*



Product Ordering Information

SH Catalog # Product Name
38131 Gatorade Energy Drink - Wildberry
38132 Gatorade Energy Drink - Grape
38130 Gatorade Energy Drink - Orange



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