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School Health-Press Release-Medtronic Launches National Heart-Safe School Education Initiative
 
MEDTRONIC LAUNCHES NATIONAL HEART-SAFE
SCHOOL EDUCATION INITIATIVE
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More than 7,000 children die each year from sudden cardiac arrest, and most schools lack AEDs;
Survival rates can be as high as 70 percent if defibrillation occurs in the first three minutes

WASHINGTON, D.C. - Oct. 20, 2003 - Medtronic Physio-Control, the leader in defibrillation technology, today announced a national school education initiative to inform parents, students, community leaders and educators about the importance of access within schools to automated external defibrillators (AEDs), which can save lives of those who experience sudden cardiac arrest (SCA).

The announcement marks the beginning of a week of activities surrounding The National Center for Early Defibrillation's (NCED) Congress of Champions and Survivor Summit, which is taking place Oct. 22-24 in Washington, D.C. The national education initiative, called LIFEPAK® Heart Safe Schools, is being launched at Washington, D.C.'s Cardozo High School, where three people have died in the past two years from sudden cardiac arrest. Today the school announced that it soon will be equipped with Medtronic LIFEPAK® AEDs, one of the world's leading portable defibrillation devices, and will provide CPR/AED training thanks to the efforts of the DC Fire and Emergency Medical Services Department and the Prince Hall Masons.

"We're proud to partner with Cardozo High School and area community and civic leaders to ensure that both students and adults who use the school as a community center will have access to life-saving defibrillators," said Robert White, president, Medtronic Physio-Control. "We hope that schools across the country follow Cardozo's lead and learn how to make their schools heart-safe."

LIFEPAK® Heart Safe Schools is a complete, ready-to-use package of services that integrates the components necessary to bring lifesaving AED technology to schools across the country.

By visiting an easy-to-use Web site, www.aedhelp.com, parents, teachers and administrators can find detailed, step-by-step information about the program and how to make a school heart-safe, including:

A complete "how to" guide and school AED implementation kit;
AED funding ideas and assistance from professional grant writers;
School site assessment programs;
Special pricing for schools;
A checklist for "champions" of school AED programs; and
A training CD-Rom produced by NCED aimed at high school students.

Sudden Cardiac Arrest - A Misunderstood, Often Treatable Condition

Sudden cardiac arrest is a frequently misunderstood worldwide killer. It can affect anyone, anywhere, anytime, including children. In fact, the American Heart Association estimates that 7,000 to 10,000 children and up to 450,000 Americans total die each year from sudden cardiac arrest. Relying on first responders and other emergency medical personnel isn't always an answer. While these groups do their best to quickly arrive at the scene of a cardiac arrest, they cannot control factors like traffic or delayed calls from the scene to a dispatcher, and not all emergency medical personnel are equipped with AEDs. While not everyone can be saved with an AED, survival rates can jump from less than 5 percent to nearly 70 percent if defibrillation occurs within the first three to five minutes. The average response time to a 911 call is six to 12 minutes. This fact underscores the importance for AEDs in schools and public places.

"The importance of AEDs in schools is best illustrated by looking at two school
systems - Cardozo High School and Hoover High School in Birmingham, Ala.," White said. "At Cardozo, within two years, three people died from sudden cardiac arrest because no AEDs were available, whereas in Birmingham, three people also suffered from cardiac arrests, yet all three people survived because AEDs were available in the schools."

"Studies show that time is of the essence if defibrillators are to be effective in saving lives," said Dr. Fernando Daniels III, medical director for DC Fire and EMS. "Obviously, wider availability of AEDs, particularly in schools, would provide peace of mind and could be instrumental in saving the lives of many people who might otherwise die because a defibrillator did not arrive in time."

AED Education Resources Now Available

A successful AED program takes much more than an effective AED, which is why Medtronic Physio-Control created LIFEPAK Heart Safe Solutions. The program offers:

A cost-effective and hassle-free way to implement an AED program;
Medical direction, ongoing professional management, and assistance in meeting federal, state and local requirements; and
One point of contact for questions or problems.


"Schools that contain AEDs have greater sudden cardiac arrest survival rates, while schools without AEDs do not fare so well," White said. "Some communities, like New York City, are mandating that schools contain AEDs. However, until those mandates become more widespread, it's crucial that local leaders educate themselves about sudden cardiac arrest and how AED programs like LIFEPAK Heart Safe Schools can help improve survival rates."

LIFEPAK AEDs are prescription devices, and AED users should be trained in CPR and the use of the AED. Standard electrodes are used on people 8 years of age and older, while infant/child reduced-energy electrodes are available with the LIFEPAK® CR Plus AED and specially configured LIFEPAK® 500 AEDs for use on children up to 8 years old or 25 kg (55lb).

Medtronic Physio-Control, located in Redmond, Wash., pioneered defibrillation technology nearly 50 years ago. With 350,000 LIFEPAK defibrillators distributed worldwide, it is the world's leading provider of external defibrillators for the treatment of sudden cardiac arrest. To find out more about AEDs and the LIFEPAK Heart Safe Solutions program, go to www.aedhelp.com. Medtronic, Inc. (NYSE: MDT), headquartered in Minneapolis, is the world's leading medical technology company, providing lifelong solutions for people with chronic disease. Its Internet address is www.medtronic.com.

# # #

Any statements made about the company's anticipated financial results and regulatory approvals are forward-looking statements subject to risks and uncertainties such as those described in Medtronic's Annual Report on Form 10-K for the year ended April 25, 2003. Actual results may differ materially from anticipated results.




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